A LEGENDARY SAGA A new chapter in a legendary saga. Fifteen years after it was established, Yves Saint Laurent heralded a new era for its Mascara Volume Effet Faux Cils, which had already marked an entire generation. NEW IMPROVED FORMULA Yves Saint Laurent has improved upon its most iconic Mascara Volume Effet Faux Cils by enriching it with a nourishing serum. The mascara stays fresh to the last drop, for over 2 months of use and intense, impeccable volume, day after day. Fifteen years of research have resulted in the perfect mascara for the ultimate look. Benefits Length, volume and intensity-this one has it all! The #1 mascara: often imitated, never duplicated, now new and improved.

1. A brand-new formula that imparts instant intense volume and a flawless look, day after day. 2. A formula enriched with nourishing agents to enhance all lash types. “My favorite method for applying mascara is to curl lashes first, then apply mascara starting from the roots and working towards the outer corner of the eye. The brush should be placed at the base of the lashes and pulled upward and outward at the same time, moving in a zigzag motion, to fully separate the lashes. For inner and lower lashes, use only the tip of the brush and coat the lashes one by one.” Lloyd Simmonds, Creative Director Make Up for Yves Saint Laurent Beauty.